Customer Journey Reporting is a Controlex solution within the CXWS ecosystem that helps you visualize and analyze customer movements and dwell patterns across your location. It allows you to track how customers navigate your site, identify high- and low-performing areas, and make better operational and strategic decisions based on real visitor behavioral data.
Customer Journey Reporting delivers actionable insights into:
- visitor flow across your site by audience segment;
- movement patterns, dwell areas, and paths by customer group;
- ad exposure within defined promo and advertising zones;
- the correlation between target group presence and visitor traffic in advertising and promotional areas and more.
Your Benefits:
Customer Journey Reporting provides a clear view of customer and visitor movement across your entire location. Regular monthly, quarterly, and annual reports offer structured comparisons with previous periods, helping you identify trends early, monitor changes over time, and assess performance on a solid data basis. Typical deployment environments include retail spaces, shopping malls, exhibition centers, airports, museums, and festivals.
Implementation & Configuration:
The reporting solution requires the CXWS Customer Journey App and a suitable hardware setup to ensure consistent collection of the necessary data points. Further information about the app is available here. Within the Customer Journey scope, our team can adjust the displayed charts and reports to your specific use case.
Terms:
Purchase of this product is subject to a reporting subscription with a minimum term of 12 months.
